Sent to you by Dana via Google Reader:
Nike Music Shoe is an awesome ad for the Nike Free Run+ shoe. In the video you can see Hifana doing a live performance by using the shoes as controllers. By bending the flexible sole of the Nike Free Run+, they can control different sounds. I'm actually pretty sure that it is real because I think that I spotted Daito Manabe in the video. And we all know what he's capable of. I guess they've used some flexible sensors and hooked them up to MaxMSP. Great work!
Indeed the shoes used in the video are the real sound controllers. Tomoaki Yanagisawa of 4nchor5 la6 was responsible for the hardware part. He added flexible and accelerometer sensors to the shoes. Daito Manabe of rhizomatiks did the sound programming with Max.
They were both commissioned by Wieden + Kennedy Tokyo for this project.